Thursday, July 11, 2013

Tech-Friendly: Save the press — click on the ads, coupons

I love news, newspapers, journalism, the whole package. How people get their news has changed over the years, from subscription-based or pay-per-copy newspapers, to what appears to be “free” news online.

Good news isn’t free, though. Weeklies like The Rock River Times have for years sold print advertising to deliver you excellent news without charging a per-copy fee, and print advertising has been the important part of our local daily’s revenue stream, too.

Now, both daily and weekly newspapers rely increasingly on online advertising. To make that work, all you have to do is click on a coupon, or tell the business owner you saw their ad in this paper (or another paper, if you must.) When you do, you’ll be supporting your local news source and a local business...

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