Saturday, September 14, 2013

Tech-Friendly: ‘Verizon Wireless named best in Rockford’ — beware the PR machine

By Paul Gorski

I was recently forwarded an e-mail: “Verizon Wireless named best in Rockford, and opens new cell sites,” which contained a link to a local smartphone study. You might even find a copy of the “news” online here at The Rock River Times. Beware the PR (public relations) machine!

The embedded link sent me to a Root Metrics ( smartphone study. The study gives a marginal lead to Verizon Wireless over AT&T, Sprint and T-Mobile in Rockford. However, the study completely neglects a major Rockford carrier, US Cellular.

A description of the survey methods is posted at: There, I found a major flaw in the test methodology: different phones were used for the different carriers. Samsung Android-based phones were used to test the AT&T, Sprint and T-Mobile networks, whereas an HTC Droid DNA was used to test the Verizon network...

Read the entire article on The Rock River Times website:

News From The Rock River Times

The Rock River Times » Happening Now

The Rock River Times » Commentary

The Rock River Times » Comments by Readers

The Rock River Times » Letters to the Editor

The Rock River Times » Obituary Notices

• Local News and Commentary •

WIFR - News Headlines - News

WNIJ 89.5 FM News

Beloit Daily News - Local News

WREX - 13 News Headlines

WREX - 13 Sports Headlines

• Regional Labor News •

Illinois Labor News from

In These Times - Labor News

Local Odds 'N Ends

Rockford Scanner: Police/Fire

Breaking news in Rockford and Winnebago County...

You'll find links to the top news stories and police and fire reports in Rockford, Illinois and local communities below. This is a not-for-profit, educational site. Our goal is to promote and support local weekly newspapers, radio stations, and television stations.


Search Local News Media...